MISC.™ APPAREL BRANDING

En lo diverso está la riqueza. No solamente en los diferentes gustos musicales que tenés con tus amigxs, o en la discrepancia política con algúnx familiar lejanx. La riqueza de la que hablamos, la encontrás también en una mecha de color rosado. En unas medias de pares distintos. En un tatuaje. En la defensa de una postura. En un tweet. O en un corte de pelo distinto. Abrirse hacia lo imprevisto amplía los horizontes. Los horizontes estéticos, culturales, sociales, pero sobre todo mentales. Lo diverso está en esa libertad de poder ser y hacer cualquier cosa. Siempre que esa cosa, sea lo que uno quiere. La riqueza de la que hablamos florece cuando somos nosotrxs mismxs. Cuando entendemos que lejos de separarnos, esa diversidad nos une.

Otros proyectos

SELVA COSMETICS · Branding
SELVA es un centro de Dermocosmética & Beauty ubicado en la provincia de Córdoba. La marca propone un abordaje integral en el cuidado del cuerpo, entendiendo que la relación con el mismo tiene conexiones profundas. Como complemento a sus servicios ofrece productos propios como cremas, jabones, lociones, entre otras. El desarrollo abarcó la conceptualización, el branding y el diseño de packaging.
KNITTED CITY™
Knitted City is an international CG Studio that offers CG stills, animation, interactive experiences & art direction services. And this project consisted of developing the branding for the studio. The starting point for the brand's concept and aesthetics, was the idea of Knitted City as an open and great place to work. It’s related to the brand’s name, which tells the story of a united community of people from all over the world. We tried to represent the idea of a great ecosystem of work that attracts talents worldwide. The work included the visual identity, as well as its communication concept, copywriting, social media and website.
BA:NU SKINCARE
Ba:nu is a beauty brand that focuses on falling in love with our skin. The brand narrative centers around the concept of pure love. And it proposes a sincere mutual care agreement between people and their bodies. This project consisted of developing the whole branding. The main idea behind the brand's concept and aesthetics was the softness and purity related to the skin and how each one takes care of it with love and tenderness. The work included the visual identity, as well as its communication concept, copywriting, social media, and packaging.
DARKROOM COSMETICS
Darkroom is a men's cosmetics brand that breaks the mold in the beauty market, generally oriented toward a female audience. We wanted to create an exciting story from the name, as well as something out of the ordinary in the industry, and we took on that challenge. We created the whole branding of the brand, taking as a starting point the idea of putting in the light things that until now had only happened in the dark. We generated a concept that proposed that make-up should not "cover-up" or "hide" certain features of our face but rather highlight them. From there, and considering the brand's name, we proposed "coming out into the light" and showing the best version of ourselves at all times and in all places. This decision was translated into the brand's narrative and served as the starting point for developing the entire graphic universe. Darkroom comes not only to enhance men's physical features but also to highlight their personalities.
PANGEA · Branding
Pangea es una marca de indumentaria y billeteras ecológicas de Córdoba, Argentina. Que a través del concepto propuesto en este proyecto, no busca marcar diferencias, sino encontrar similitudes entre las personas del mundo. Unidas por sus gustos a la hora de vestir, por sus ideales, por sus creencias... El proyecto, consistió en la creación del concepto comunicacional para la marca, y en todo el desarrollo de branding.
MERCADO SAN ANTONIO®
San Antonio es un mercado ubicado en Villa Carlos Paz, Córdoba, Argentina.
 Una propuesta muy particular, que no solamente ofrece alimentos frescos, locales y ricos, sino que además, promueve experiencias distintas para sus visitantes, y los invita a form…
LOGOS & MARKS Y/23
LA LIBERTAD (TNC) & BACILE STUDIO LOGOS & MARKS [2023]
SUPERFILIATE
Superfiliate is a brand that creates personalized shopping experiences that empower customers and creators to share their brand's stories online. This project consisted of developing the whole branding. The starting point for the brand's concept and aesthetics was the idea of making Superfiliate warmer and more friendly, transforming their customers into fans and their cold and transactional digital experiences into memorable and funny ones. The work included the visual identity, as well as its communication concept, copywriting, social media, and website.
LOGOS & MARKS Y/22
LA LIBERTAD TNC & BACILE STUDIO LOGOS & MARKS [2022] SWVL, TOKEN CARS, KNITTED CITY, SERRA, LOVELY PRODUCTIONS, SUPERFILIATE, LUV&LIFE, GO GLOBAL, LA MARY, DJUCE, URBO, MANSALVA, FIASCO, UNBOX, CREDO, MISIONES, BA:NU, MERCADO SAN ANTONIO, MEMBAH.
Arquido • Branding
Arquido es una comunidad educativa de arquitectura, que busca democratizar conocimientos, generando una apertura total de contenidos e ideas, para darle la posibilidad a la gente, de acceder a información pertinente y a herramientas útiles, con el fin de realizar anteproyectos y visualizaciones arquitectónicas de calidad. El proyecto consistió en el rediseño de la identidad visual y la conceptualización de la marca.