PANGEA · Branding

Pangea es una marca de indumentaria y billeteras ecológicas de Córdoba, Argentina. Que a través del concepto propuesto en este proyecto, no busca marcar diferencias, sino encontrar similitudes entre las personas del mundo. Unidas por sus gustos a la hora de vestir, por sus ideales, por sus creencias... El proyecto, consistió en la creación del concepto comunicacional para la marca, y en todo el desarrollo de branding.

Otros proyectos

LOGOFOLIO 2018/2020

LA LIBERTAD TNC & BACILE LOGOFOLIO 2018/2020: Selva, Tundra, AlquiloParticular, Peita, Grand Tour Catalunya, De La Rosa Tulum, Cow Co., Arquido, Run Altas Cumbres, Festival de Arte Joven, Reversible Estudio, 25 Watts, Bacile Studio, Aguaducho, Sincero, Lykke, Mental, Pangea.

LA LIBERTAD TNC & BACILE LOGOFOLIO [2021] Hito, Not Your Mona, Far Far, Manifiesto, Utopía Colors, Dit, Zür, Calandria Norte, Gratitud, A Mar, Calandria Mall, Casablanca, Filadd, Innate, Framex, CoAgro, Caseland, Mercado San Antonio, Misc.

KNITTED CITY™

Knitted City is an international CG Studio that offers CG stills, animation, interactive experiences & art direction services. And this project consisted of developing the branding for the studio. The starting point for the brand's concept and aesthetics, was the idea of Knitted City as an open and great place to work. It’s related to the brand’s name, which tells the story of a united community of people from all over the world. We tried to represent the idea of a great ecosystem of work that attracts talents worldwide. The work included the visual identity, as well as its communication concept, copywriting, social media and website.

Ba:nu is a beauty brand that focuses on falling in love with our skin. The brand narrative centers around the concept of pure love. And it proposes a sincere mutual care agreement between people and their bodies. This project consisted of developing the whole branding. The main idea behind the brand's concept and aesthetics was the softness and purity related to the skin and how each one takes care of it with love and tenderness. The work included the visual identity, as well as its communication concept, copywriting, social media, and packaging.

MERCADO SAN ANTONIO®

San Antonio es un mercado ubicado en Villa Carlos Paz, Córdoba, Argentina.  Una propuesta muy particular, que no solamente ofrece alimentos frescos, locales y ricos, sino que además, promueve experiencias distintas para sus visitantes, y los invita a form…

The starting point for this project was to let go of artificial ingredients and embrace the benefits of natural ones. It sought to show that there is also science and accuracy in organic components. This is how Innate Co. is born. A brand that produces natural, science-based natural supplements, promoting a conscious and healthy lifestyle. We were asked to develop the visual identity and communication of the brand. We worked on the complete branding project, from its conceptualization to its visual development.

MENTAL BEER · Branding

MENTAL BREWING CO. es una cerveza a la que no le importa la tradición. Sus variedades son accidentales, no están inscriptas en el linaje cervecero de ningún país ni en ningún legado familiar. Si Mental representa a alguien, es justamente a esta generación. Frente a lo clásico y lo establecido prefiere el remix de sabores, el zapping de estilos. Mental es una birra que apuesta por combinaciones increíbles. Quiere mezclar lo que nunca antes se probó. Allí donde alguien dice “eso no tiene sentido”, es la invitación a probar a ver qué pasa.

DARKROOM COSMETICS

Darkroom is a men's cosmetics brand that breaks the mold in the beauty market, generally oriented toward a female audience. We wanted to create an exciting story from the name, as well as something out of the ordinary in the industry, and we took on that challenge. We created the whole branding of the brand, taking as a starting point the idea of putting in the light things that until now had only happened in the dark. We generated a concept that proposed that make-up should not "cover-up" or "hide" certain features of our face but rather highlight them. From there, and considering the brand's name, we proposed "coming out into the light" and showing the best version of ourselves at all times and in all places. This decision was translated into the brand's narrative and served as the starting point for developing the entire graphic universe. Darkroom comes not only to enhance men's physical features but also to highlight their personalities.

LOGOS & MARKS Y/22

LA LIBERTAD TNC & BACILE STUDIO LOGOS & MARKS [2022] SWVL, TOKEN CARS, KNITTED CITY, SERRA, LOVELY PRODUCTIONS, SUPERFILIATE, LUV&LIFE, GO GLOBAL, LA MARY, DJUCE, URBO, MANSALVA, FIASCO, UNBOX, CREDO, MISIONES, BA:NU, MERCADO SAN ANTONIO, MEMBAH.

Superfiliate is a brand that creates personalized shopping experiences that empower customers and creators to share their brand's stories online. This project consisted of developing the whole branding. The starting point for the brand's concept and aesthetics was the idea of making Superfiliate warmer and more friendly, transforming their customers into fans and their cold and transactional digital experiences into memorable and funny ones. The work included the visual identity, as well as its communication concept, copywriting, social media, and website.