DARKROOM COSMETICS

Darkroom is a men's cosmetics brand that breaks the mold in the beauty market, generally oriented toward a female audience. We wanted to create an exciting story from the name, as well as something out of the ordinary in the industry, and we took on that challenge. We created the whole branding of the brand, taking as a starting point the idea of putting in the light things that until now had only happened in the dark. We generated a concept that proposed that make-up should not "cover-up" or "hide" certain features of our face but rather highlight them. From there, and considering the brand's name, we proposed "coming out into the light" and showing the best version of ourselves at all times and in all places. This decision was translated into the brand's narrative and served as the starting point for developing the entire graphic universe. Darkroom comes not only to enhance men's physical features but also to highlight their personalities.

Otros proyectos

FIASCO© is a designer clothing brand, reborn from the ashes of branding projects, rejected by different clients. It is the reincarnation of many brands that did not see the light of day, in one that did. They are unique, unrepeatable and artistic t-shirt…

Club Social Aguaducho • BRANDING

Esto es Club Social Aguaducho, un lugar que se puede disfrutar jugando al pádel, comiendo algo rico en el bar, o hasta mirándolo por una pantalla como estás haciendo vos en este momento. Para este proyecto trabajamos el naming, la conceptualización, tono de marca y la identidad.

KNITTED CITY™

Knitted City is an international CG Studio that offers CG stills, animation, interactive experiences & art direction services. And this project consisted of developing the branding for the studio. The starting point for the brand's concept and aesthetics, was the idea of Knitted City as an open and great place to work. It’s related to the brand’s name, which tells the story of a united community of people from all over the world. We tried to represent the idea of a great ecosystem of work that attracts talents worldwide. The work included the visual identity, as well as its communication concept, copywriting, social media and website.

MISIONES ℗ Provincia

[EN] Misiones is a branding project we developed for Argentina's province. The idea of growth was the starting point, which served as focus for the whole development. Inspired by the exuberant nature of this province and its constant evolution thanks to tourism and local industry, we concluded that Misiones is a wealthy place where good things grow. . [ES] Misiones es un proyecto de branding que realizamos para esta provincia de la Argentina. El punto de partida, que sirvió de eje para todo el desarrollo, fue la idea de crecimiento. Inspirándose en la exuberante naturaleza de esta provincia, y en su evolución constante gracias al turismo y la industria local, se llegó a la conclusión de que Misiones es una provincia rica, donde las cosas buenas crecen.

SELVA COSMETICS · Branding

SELVA es un centro de Dermocosmética & Beauty ubicado en la provincia de Córdoba. La marca propone un abordaje integral en el cuidado del cuerpo, entendiendo que la relación con el mismo tiene conexiones profundas. Como complemento a sus servicios ofrece productos propios como cremas, jabones, lociones, entre otras. El desarrollo abarcó la conceptualización, el branding y el diseño de packaging.

LOGOS & MARKS Y/23

LA LIBERTAD (TNC) & BACILE STUDIO LOGOS & MARKS [2023]

Superfiliate is a brand that creates personalized shopping experiences that empower customers and creators to share their brand's stories online. This project consisted of developing the whole branding. The starting point for the brand's concept and aesthetics was the idea of making Superfiliate warmer and more friendly, transforming their customers into fans and their cold and transactional digital experiences into memorable and funny ones. The work included the visual identity, as well as its communication concept, copywriting, social media, and website.

LOGOS & MARKS Y/22

LA LIBERTAD TNC & BACILE STUDIO LOGOS & MARKS [2022] SWVL, TOKEN CARS, KNITTED CITY, SERRA, LOVELY PRODUCTIONS, SUPERFILIATE, LUV&LIFE, GO GLOBAL, LA MARY, DJUCE, URBO, MANSALVA, FIASCO, UNBOX, CREDO, MISIONES, BA:NU, MERCADO SAN ANTONIO, MEMBAH.

MERCADO SAN ANTONIO®

San Antonio es un mercado ubicado en Villa Carlos Paz, Córdoba, Argentina.  Una propuesta muy particular, que no solamente ofrece alimentos frescos, locales y ricos, sino que además, promueve experiencias distintas para sus visitantes, y los invita a form…

Fuegos® de San Antonio es un pequeño restaurante ubicado en Villa Carlos Paz, especializado en alimentos autóctonos a la parrilla. Desde su concepción, buscamos destacar la importancia del fuego en la propuesta gráfica y conceptual de la marca, generando una historia visual y discursiva en torno a este elemento fundamental para este negocio. Trabajamos en todo el proceso de branding, desarrollando también la arquigrafía del lugar, la comunicación en redes sociales y piezas gráficas diversas como carteles, menú, neones, señalética, etc.