KNITTED CITY© · TALENT HUNTERS · Y/2022


Knitted City is an international CG Studio that offers CG stills, animation, interactive experiences & art direction services.

This project consisted of developing the branding for said studio.

The starting point for the brand's concept and aesthetics, was the idea of Knitted City as an open and great place to work.

It’s related to the brand’s name, which tells the story of a united community of people from all over the world. We tried to represent the idea of a great ecosystem of work that attracts talents worldwide.

The work included the visual identity, as well as its communication concept, copywriting, social media and website.


BACILE* & LA LIBERTAD (TNC)




BACILE* & La Libertad [TNC]    ·    Y/2022

Otros proyectos

INNATE CO.
The starting point for this project was to let go of artificial ingredients and embrace the benefits of natural ones. It sought to show that there is also science and accuracy in organic components. This is how Innate Co. is born. A brand that produces natural, science-based natural supplements, promoting a conscious and healthy lifestyle. We were asked to develop the visual identity and communication of the brand. We worked on the complete branding project, from its conceptualization to its visual development.
MERCADO SAN ANTONIO®
San Antonio es un mercado ubicado en Villa Carlos Paz, Córdoba, Argentina.
 Una propuesta muy particular, que no solamente ofrece alimentos frescos, locales y ricos, sino que además, promueve experiencias distintas para sus visitantes, y los invita a form…
MISIONES ℗ Provincia
[EN] Misiones is a branding project we developed for Argentina's province. The idea of growth was the starting point, which served as focus for the whole development. Inspired by the exuberant nature of this province and its constant evolution thanks to tourism and local industry, we concluded that Misiones is a wealthy place where good things grow. . [ES] Misiones es un proyecto de branding que realizamos para esta provincia de la Argentina. El punto de partida, que sirvió de eje para todo el desarrollo, fue la idea de crecimiento. Inspirándose en la exuberante naturaleza de esta provincia, y en su evolución constante gracias al turismo y la industria local, se llegó a la conclusión de que Misiones es una provincia rica, donde las cosas buenas crecen.
DARKROOM COSMETICS
Darkroom is a men's cosmetics brand that breaks the mold in the beauty market, generally oriented toward a female audience. We wanted to create an exciting story from the name, as well as something out of the ordinary in the industry, and we took on that challenge. We created the whole branding of the brand, taking as a starting point the idea of putting in the light things that until now had only happened in the dark. We generated a concept that proposed that make-up should not "cover-up" or "hide" certain features of our face but rather highlight them. From there, and considering the brand's name, we proposed "coming out into the light" and showing the best version of ourselves at all times and in all places. This decision was translated into the brand's narrative and served as the starting point for developing the entire graphic universe. Darkroom comes not only to enhance men's physical features but also to highlight their personalities.
Club Social Aguaducho • BRANDING
Esto es Club Social Aguaducho, un lugar que se puede disfrutar jugando al pádel, comiendo algo rico en el bar, o hasta mirándolo por una pantalla como estás haciendo vos en este momento. Para este proyecto trabajamos el naming, la conceptualización, tono de marca y la identidad.
BA:NU SKINCARE
Ba:nu is a beauty brand that focuses on falling in love with our skin. The brand narrative centers around the concept of pure love. And it proposes a sincere mutual care agreement between people and their bodies. This project consisted of developing the whole branding. The main idea behind the brand's concept and aesthetics was the softness and purity related to the skin and how each one takes care of it with love and tenderness. The work included the visual identity, as well as its communication concept, copywriting, social media, and packaging.
SUPERFILIATE
Superfiliate is a brand that creates personalized shopping experiences that empower customers and creators to share their brand's stories online. This project consisted of developing the whole branding. The starting point for the brand's concept and aesthetics was the idea of making Superfiliate warmer and more friendly, transforming their customers into fans and their cold and transactional digital experiences into memorable and funny ones. The work included the visual identity, as well as its communication concept, copywriting, social media, and website.
DOGGYSTYLE
[EN] Doggystyle is a butcher's shop for dogs that specializes in the production of the highest-quality natural food. Through an ironic and fun concept, we seek to show dogs as special beings, who need special treatment. We worked on the entire branding process, developing the brand's concept and communication, its visual universe, and its product packaging. / [ES] Doggystyle es una carnicería para perros, que se especializa en la producción de alimentos naturales y de altísima calidad. A través de un concepto irónico y divertido, buscamos mostrar a los perros como seres especiales, que necesitan tratos especiales. Trabajamos en todo el proceso de branding, desarrollando el concepto y la comunicación de la marca, su universo visual y el packading de sus productos
LOGOS & MARKS Y/23
LA LIBERTAD (TNC) & BACILE STUDIO LOGOS & MARKS [2023]
MISC.™ APPAREL BRANDING
En lo diverso está la riqueza. No solamente en los diferentes gustos musicales que tenés con tus amigxs, o en la discrepancia política con algúnx familiar lejanx. La riqueza de la que hablamos, la encontrás también en una mecha de color rosado. En unas medias de pares distintos. En un tatuaje. En la defensa de una postura. En un tweet. O en un corte de pelo distinto. Abrirse hacia lo imprevisto amplía los horizontes. Los horizontes estéticos, culturales, sociales, pero sobre todo mentales. Lo diverso está en esa libertad de poder ser y hacer cualquier cosa. Siempre que esa cosa, sea lo que uno quiere. La riqueza de la que hablamos florece cuando somos nosotrxs mismxs. Cuando entendemos que lejos de separarnos, esa diversidad nos une.