Una marca de leche en polvo para chicos, que posee los nutrientes esenciales para su desarrollo.
Trabajamos en el lanzamiento de este producto, incluso antes de que el mismo exista. El proyecto contempló la búsqueda de naming, el diseño de packaging y el desarrollo de la campaña de lanzamiento.
El punto de partida, fue el siguiente: Purísima Kids vino al mundo para alimentar, pero también para educar y divertir. Y esta idea, es la que le dio forma a toda la campaña.
Tomamos los nutrientes que traía la leche, los metimos adentro de la lata como si fueran personajes de dibujitos animados, y les dimos personalidades diferentes que representaban sus beneficios.
I was asked to develop an explainer video for SIKB, a project that studies how students’ identities as knowledge builders develop, as well as how to design classrooms that can support their growth. I had the task to write the visual script, define a visual identity, illustrate all assets, and animate the final video.
AddCardo | Explainer Video
I made 2 explainer videos for AddCardo, an app that helps guests and hosts have a smoother travel experience, by adding services, products and experiences to a trip.
Capsule is a platform where music acquires a new dimension. Artists can share and launch their music combined with compelling VR storytelling. An immersive experience with musicians you love to hear. The combination of music, visuals and user interaction, each unleashed to their real potential.
I was asked to develop an explainer video for DIAMOND, a project that aims to give transport operators and public authorities the tools and information to later share knowledge, recommendations and support to improve gender inclusion in current and future transport systems in Europe. I had the task to write the visual script, define an illustration and visual style, illustrate all assets, and animate the final video. DUIK and Joystick n' Sliders were used for the animation of the characters.
Guru · Explainer Video
Earlier in 2020, I was approached by Guru to create an animated video. It had the objective of explaining how Guru can help to create COVID-19 guides and security measures for listings in Airbnb. Assisting hosts in a tough year for tourism. I had the task to direct, define a graphic style, illustrate and animate all assets. Nicolás Vázquez helped with a number of illustrations for the explainer.
I had the task to create an explainer video for NeuroCompSkill, a project that studies the potential of fitting the environment to the strengths and weaknesses of individuals with dyslexia or autism. It aims at finding conditions in which the specific characteristics of these populations are advantageous.
PassTo - Explainer Video
PassTo is an app that lets you transfer money to anywhere in the world in less than two minutes. We created this short explainer video to show its benefits.
Hamad International Airport｜Explainers
I was asked to create a series of explainer videos for Hamad International Airport in Qatar, showcasing different attributes, such as its hotel, the vast gastronomic offer, and its top of the line technology.